ONE OR EIGHT Take 'TRANSLATE' to No. 1 on TikTok's Viral Chart

https://www.youtube.com/watch?v=vDxT3UG8h0Y

ONE OR EIGHT's 'TRANSLATE' reached No. 1 on TikTok Japan's Viral Top 50 as its sharp hook and eight-member performance continued to travel through short-form video.

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What Happened

The group's official campaign invites fans to share clips from the music video and their own performance footage through September 27. Official video, live performance and audience-created posts are all being directed back to the same track.

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Watch First

The lead YouTube video appears first, giving readers an immediate way into the song and story.

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BRUSH MUSIC Pick

The campaign shows how a polished video can become participatory media rather than a one-off release. It is a strong combination of performance, community and global ambition from a Japan-based group.

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Sources

Source: https://www.avexnet.jp/ Source: https://oneoreight.com/news/detail.php?id=1136069 Source: https://www.youtube.com/watch?v=vDxT3UG8h0Y