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Number_i Releases 'BUGS LIFE' With a Video Built Around Digital Glitches

Jul 13
1 min read

Updated: 5 hours ago

▶ 代表動画: https://www.youtube.com/watch?v=qFhspt7zsXg Number_i released the new single 'BUGS LIFE' on July 13 and shared its official music video. Produced by Yuta Jinguji, the track uses digital sound and the origin of the word 'bug' as core motifs. By launching the song and video together, the group gives both Japanese fans and global J-pop listeners a clear concept to share.

A Concept Built From Digital Bugs

Music Natalie, THE FIRST TIMES, and BARKS reported the release. BARKS notes that the song was produced by Yuta Jinguji and began from a theme around digital sound.

The Video Carries the Worldview

The representative video is the official music video on YouTube. Its glitch-driven concept helps communicate the song quickly on social platforms and gives the release a strong visual identity.

BRUSH MUSIC View

When Japanese pop groups travel overseas, concept and video matter as much as the track. 'BUGS LIFE' offers a modern digital surface and a clear group story in one package.

Sources

Music Natalie: https://natalie.mu/music/news/680485 THE FIRST TIMES: https://www.thefirsttimes.jp/news/0000845017/ BARKS: https://barks.jp/news/1077867 Number_i Official YouTube: https://www.youtube.com/watch?v=qFhspt7zsXg

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