Music Business NEWS!! Nearly 90% of Musicians Use AI: LANDR Survey

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🔖 Knowledge Points

1. Current Use of AI in the Music Industry

– LANDR’s survey results

• 87% of music creators use AI at some stage in their workflow.

• The survey was conducted from September 30 to October 6, targeting 1,241 music makers aged 16 and over.

• The breakdown of AI usage purposes is:

  • 79% for technical tasks

  • 66% for creative tasks

  • 52% for promotion

• 29% use AI-based music generation tools, especially for:

  • Vocals (16%)

  • Creating instrumental parts and other musical elements

• Beginners have a higher usage rate of AI music-generation tools than professionals

  • Beginners: 51%

  • Professionals: 25%

• Even among those who have never tried AI tools, 65% say they are likely to use them in the future, especially for creating individual musical elements.

– Benefits and concerns around AI usage

• Benefit: The biggest advantage cited is “closing skill gaps” (38%).

• Concerns:

  • “The possibility of creating groundbreaking but soulless content” (46%)

  • “Ethical issues” (43%)

– The penetration of AI usage

• In modern music production, AI technology is often built into software in ways that users are not consciously aware of.

• Examples include:

  • Mastering software like Ozone by iZotope

  • Plug-ins that emulate classic hardware units, where deep learning is used on the backend

• Because of this, the very question of “whether or not you use AI” is becoming less essential or meaningful.

2. How Creators Should Position Themselves in the Age of AI

– How to relate to AI

• AI should be fully utilised, but your creativity itself must not be handed over to AI.

• AI should be viewed as a partner or instrument that helps you smartly output the music and messages in your head.

• Instead of spending years practising guitar or piano, you can use AI to quickly and directly shape your ideas.

– Predicted polarisation of music

• Mainstreaming of AI music

  • Composers who actively use AI will become the mainstream “overground,” and their music will blend into everyday life.

  • It is almost certain that beginners who master AI tools will produce new superstars and outstanding tracks.

• Rising value of live performance

  • The more AI evolves, the more valuable analogue elements become, such as:

    • Live performance

    • Band sound

    • Human groove and “swing” that only people can create

  • The recent return to band-oriented sound on albums by artists like Taylor Swift and Justin Bieber is seen as a sign of this trend.

– Niche-ification of analogue music

• Band sound and live performance will be highly appreciated, but not in the overground mainstream.

• Instead, they will be positioned as niche genres within communities of hardcore music lovers who deeply value music.

• As music as a whole becomes more niche, band sound becomes an even deeper niche inside that, and its “strike zone” gets narrower.

– Creator strategies

• For business success, creators must consciously separate AI-driven music and niche analogue music.

• Creators are reaching a crossroads where they either:

  • Build business by raising their AI literacy and operating in the AI music field, or

  • Operate in the niche territory of hardcore music lovers.

• A powerful strategy is to first gain recognition in the niche analogue space, and then use AI tools to spread that music into the overground.

3. The Speaker’s Own Stance and Activities

– Personal choice

• While the speaker handles AI as “business information,” they believe the core of musical value lies in:

  • Live performance, and

  • The connection between human sensitivity and emotion.

• About 4–5 years ago, anticipating the development of AI, the speaker chose the path of a niche “music lover.”

• Their stance is to use digital tools and AI for:

  • Information output

  • Raising literacywhile keeping the essence of their musical activity grounded in analogue/live performance.

– Experiments within the podcast

• Starting with this episode, the speaker has begun a test-marketing experiment: using their own track “If You Anymore” as BGM.

• The track is a samba-house / Afro-beats style work, co-produced with:

  • Indian rapper 2fisted (Tufisted)

  • Subi, an Indian female artist based in LA.

• By combining their own business-news content with their own BGM, they are experimenting to see what kind of synergy is created.

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