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OWV Turn an Adult School Festival into the 13th Single 'Lovey-Dovey'

Sep 30
1 min read

OWV have released their 13th single 'Lovey-Dovey,' pairing a powerful yet peaceful sound with an official video built around the idea of a school festival reimagined by adults.

What Happened

Universal Music Japan lists three editions, including versions with a Blu-ray featuring the music video and behind-the-scenes footage. A social campaign built around the track also invites listeners to turn the release into participatory content.

Watch First

The lead YouTube video appears first, giving readers an immediate way into the song and story.

BRUSH MUSIC Pick

The ensemble-style video makes the four members' chemistry visible, while the social campaign carries the same track into fans' everyday posts. It turns a finished release into an open invitation to participate.

https://www.brushmusic.com/en/post/en-seamo-continue-rainbow-mv-20260929 https://www.brushmusic.com/en/post/en-ayumi-hamasaki-dearest-live-lyric-video-20260929 https://www.brushmusic.com/en/post/en-generations-vibe-official-mv-20260929

Sources

Source: https://www.universal-music.co.jp/owv/news/2026-07-04/ Source: https://www.universal-music.co.jp/owv/ Source: https://www.youtube.com/watch?v=WDdWGL4G92c

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