Sakurazaka46 Launch 'Ai MUST BE' With Airi Taniguchi at Center

https://www.youtube.com/watch?v=Sp4xl7wtqtc

Sakurazaka46 have released 'Ai MUST BE' and its official music video, opening a new single era with Airi Taniguchi at center.

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What Happened

Sakurazaka46's official site announced the September 17 digital release and video premiere. The official YouTube premiere was opened in advance, connecting the song, visuals and group narrative as the first major entry point into the 16th-single campaign.

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Watch First

The lead YouTube video appears first, giving readers an immediate way into the song and story.

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BRUSH MUSIC Pick

This is more than a song drop. The center position, visual direction and premiere strategy make the release feel like the opening scene of a new group chapter.

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Sources

Source: https://sakurazaka46.com/s/s46/news/detail/R00618 Source: https://www.billboard-japan.com/d_news/detail/165496 Source: https://www.youtube.com/watch?v=Sp4xl7wtqtc