JAM HEADS Brings Hoppe-chan Into the “Z Love” MV
Updated: Oct 9
JAM HEADS has connected its 6th digital single “Z Love” with San Hoseki’s beloved character Hoppe-chan in a new music video. The group’s after-school pop energy meets a dose of Heisei-retro cuteness, while screenshot and clip-sharing campaigns make the release easy for fans to carry into social media.
Cute IP turns into a fan-sharing hook
The collaboration makes the video more than a one-way viewing experience. By inviting fans to share favorite moments, the campaign turns the song’s visual details into small social moments that can travel quickly.
BRUSH MUSIC View
For emerging acts, a character collaboration can create an instant emotional doorway. JAM HEADS benefits from the nostalgia of Hoppe-chan while keeping the performance side bright and current.
Related Videos & Links
Sources
PR TIMES / Memory-Tech Tsukuba: https://prtimes.jp/main/html/rd/p/000000098.000148433.html YouTube: https://www.youtube.com/watch?v=wyjkJ7tsd00
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