asmi Levels Up the CANMAKE Tie-In With the 'Updacute' Video

https://www.youtube.com/watch?v=r0TwekOvKFI

asmi has released the music video for 'Updacute,' giving the CANMAKE tie-in a colorful, game-like visual path.

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What Happened

Billboard JAPAN reports that asmi released 'Updacute' and shared its music video. Sony Music Japan lists the song as a CANMAKE TOKYO brand movie tie-in, while Entertainment OVO reports that Nito handled lyrics, composition, and arrangement, with Caramel creating a game-like visual world.

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Watch First

The lead YouTube video appears first, so readers can feel the song before reading the context.

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ZEN Pick

It works as a beauty tie-in without feeling stiff. asmi's light vocal tone and the video's playful motion fit neatly together.

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Related Videos

https://www.youtube.com/watch?v=Cf_0wdYrsQU

https://www.youtube.com/@asmiOfficialChannel

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Sources

Source: https://www.billboard-japan.com/d_news/detail/165397 Source: https://tvfan.kyodo.co.jp/music/news-music/1524643 Source: https://www.sonymusic.co.jp/artist/asmi/info/586660 YouTube: https://www.youtube.com/watch?v=r0TwekOvKFI